The shift to athleisure as people spent more time at home during the pandemic along with the lockdown exercise craze meant sportswear retailers have reaped in the benefits over the last 2 years. Dressipi data shows there has been a permanent increase of 1–2% of sportswear as a % of total revenue since pre-Covid.

After 2 years of lockdowns and disruptions, UK fashion retail is beginning to steady. We expect the size of the UK fashion market in 2022 to be just about back to 2019 levels but retailers need to account for a big return rate hit looming on the horizon. Along with the massive shift to online retailing, average return rates from Aug — Oct 2021 are up +1% on 2019 rates. Together that means that there were 90m more returns in 2021 compared to 2019 and that number is set to reach 121m in 2022. The costs of processing…

The economy has opened up and we are expecting a bumper Black Friday in line with 2018 and 2019 — and a bonus for your return rates, customers buying categories with lower return rates is one of the reasons why Black Friday works so well! To help you get ready for peak, we have analysed the Black Friday numbers from the last 3 years, found out what your customers are buying and what promotions you need to give to ensure profitable relationships with them.

But, the good news is we can see what’s coming. Introduction As we identified in January’s blog, return rates for clothing dropped significantly over the course of the pandemic. …

“Thanks for your purchase! Here’s how we’d style it…” Maybe I’d fallen in love with a top so I had to buy it but it’s still hanging up in my wardrobe, tags still intact because I am struggling on how to wear it. …

The numbers don’t lie, and they’re talking trends. If ever there was a sign that the fashion industry as a collective is putting the focus on looking and moving forward it was the Haute Couture collections held in Paris this month. In real life presentations showcasing creativity at its best to in real life Couture goers and front…

Nice outfit! Thanks, an algorithm styled it for me. Controversial? Maybe. If you ask a fashion editor (like I was for most of my career) it might all sound a bit suspect. Not to mention worrying. The same might be said for brand merchandisers and online content creators. They’d be forgiven for asking you and your outfit styling algorithms to politely…

Fashion Consumer Behaviour Fashion is very different to the domains where recommender systems originated, both in terms of the industry and in terms of consumer behaviour. In this blog series we examine the main characteristics that make fashion different to other domains, and dive into the challenges that this causes for recommendation algorithms…

There’s no showbusiness without the show or the business. Likewise, when it comes to fashion-tech there is no tech without the fashion. Tech expertise benefits from fashion domain expertise and vice versa. Fashion technology and all the wonders of dazzling customer experiences, storytelling, inspiration and discovery that it affords us…