Innovating at Speed to Deliver Unique and Relevant In-Store Experiences

Why fashion-specific customer experiences can drive profitability and loyalty in-store.

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Barcode scanning in stores

Guiding the Shopper

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Problems and Nuances Specific to Fashion

1) Sparsity of Data

2) The Way We Shop for Fashion is Different

3) Fashion is Dynamic

How to Overcome These Problems

1) Get Better Quality Data

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Customer Data and Garment Data are fundamental to delivering relevant customer experiences

2) Supplement the Gaps Left by Data Sparsity with Expert Domain Knowledge

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Dressipi’s tech and fashion teams work hand in hand

Leading the Way in Creating Hyper-Personalised Experiences

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In Store Barcode Scanning
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Conclusion

Sources

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The leading independently verified Revenue Optimisation Platform for fashion retailers.

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