At Dressipi we like to be right up to date with retail news. Here are the top stories this August.
1) Sainsbury’s Joins Amazon to go Check-Out Free
Sainsbury’s has taken a leaf out of Amazon’s book by trialling new scan, pay and go technology.
Sainsbury’s SmartShop app allows customers to, ‘use their smartphones to scan shopping as they go and then pay for it through the app, from anywhere in the store, using Apple Pay’. This development has positioned themselves as the first retailer in the UK to offer customers the ability to shop check-out free.
Check-out free shopping is quickly on the rise with ‘In-store contactless payments predicted to reach 2 trillion dollars by 2020, counting for 1 in 3 in-store transactions’ (Fashion United). No-till payments will eventually be a necessity for all retailers as customers demand more convenient and quicker ways to shop.
Currently, this new technology is only available to buy groceries, however, according to Retail Systems, ‘Sainsbury’s will use customer feedback to develop and improve the experience before testing the technology in different store types and locations.’
2) Tommy Hilfiger Launches Collection that Tracks What You Wear
Merging technology and fashion, luxury brand, Tommy Hilfiger has launched a smart-clothing line. The Evening Standard reported that Tommy Hilfiger’s latest collection, Tommy Jeans XPLORE ‘uses smart technology to track the items you’re wearing’. Brands will now be able to know how their products are being used after they leave the store.
Each piece of clothing comes with ‘a smart Bluetooth chip from Awear Solutions‘. This connects the product to the dedicated iOS Tommy Jeans Xplore app, which ‘creates a direct line of communication between the Tommy Jeans Xplore product and consumers’ (WWD).
The customer can opt out of this, however, if they choose not to, Tommy Hilfiger will know how many times the garment has been worn and the circumstances in which they have worn it. Retailers will be able to get data and post-sale analytics on product usage and therefore, will be able to tailor promotions for loyal customers (concert tickets, gift cards etc).
3) House of Fraser Saved by Sports Direct
The hot topic in retail this month was Sports Direct’s purchase of House of Fraser for £90m. A statement made by Sports Direct was reported in Internet Retailing, ‘The group has acquired all of the UK stores of House of Fraser, the House of Fraser brand and all the stock in the business’.
Mike Ashley, Founder, Sports Direct has had an 11% stake in House of Fraser since 2004. However, he was not the only interested party to buy the 169-year-old department store. Philip Day, Owner of Edinburgh Woollen Mill, and Alteri Investors were the other frontrunners to buy House of Fraser.
Many people had views on what this will mean for House of Fraser including Sofie Willmott, Senior Retail Analyst, GlobalData who stated, “To give House of Fraser the best chance of survival, Sports Direct and its owner Mike Ashley must make drastic changes to both its product proposition and store environment to entice shoppers back” (Internet Retailing).
Furthermore, there have been growing concerns around the fate of its bricks and mortar stores, however, the saving of the Oxford Street flagship was recently reported in Drapers, ‘cementing his intentions for the department store chain’.
4) Forever 21 Rolls Out Visual Search Feature
Forever 21 has teamed up with Donde Search to create a new visual search and navigation feature on their website. Retail Dive reported that the feature ‘lets shoppers search by clicking icons representing attributes desired in an outfit, such as a skirt’s length and fit, or a shirt’s neckline and color, and not have to type terms into a search bar’.
‘Discover your Style’ was first launched in May on the iOS app but only available for the dresses and tops categories. However, the immediate boost in sales saw the retailer scaling the solution with a spokesman saying (reported in WWD), “In the first month after launching the feature, Forever 21 saw an increase in sales conversions and a 20% increase in average purchase value for the two test categories. This initial success led Forever 21 executives to fast-track the large-scale web integration of Donde Search’s technology”.
In a press release, reported in Retail Dive, Alex Ok, President, Forever 21 said “Visual search technology bridges the gap between the convenience of online shopping and the rich discovery experience of traditional retail by enabling our customers to search for clothing in the same way they think about it — using visuals, not words”.
We hope you enjoyed the round-up. Please feel free to get in touch with any stories you feel would be of interest.
Dressipi is the global leader in fashion-specific personalisation, working with some of the world’s biggest retailers. Using a comprehensive set of Machine Learning and AI technologies alongside the largest set of product fit and style data available in the world, Dressipi enables retailers to match customers with products and experiences to influence buying behaviour at scale.
This article originally appeared on our Blog.